Competing Against Luck

Competing Against Luck PDF
Author: Clayton M. Christensen
Publisher: HarperCollins
ISBN: 0062435639
Size: 56.31 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 288
View: 4535

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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

Summary Analysis And Review Of Clayton M Christensen S And Et Al Competing Against Luck By Instaread

Summary  Analysis and Review of Clayton M  Christensen s and et al Competing Against Luck by Instaread PDF
Author: Instaread
Publisher: Instaread
ISBN: 1683785533
Size: 33.56 MB
Format: PDF, ePub, Mobi
Category : Study Aids
Languages : en
Pages : 39
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Summary, Analysis & Review of Clayton M. Christensen’s, Karen Dillon’s, Taddy Hall’s, & David S. Duncan’s Competing Against Luck by Instaread Preview: Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market. Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler’s chance at attracting customer interest. Even the most high-concept, data-driven products can ultimately fail once they’re turned over to the marketplace. Businesses need not churn out innovations and simply hope for the best. Instead, employing the Jobs Theory can remove the risk involved in creating something new and give innovators a chance at success that does not rely on luck alone. The Jobs Theory maintains that successful products must answer an unsatisfied customer need and the producer must understand why the customer has this need. These needs are considered jobs, and each… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Clayton M. Christensen’s, Karen Dillon’s, Taddy Hall’s, & David S. Duncan’s Competing Against Luck by Instaread · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Competir Contra La Suerte Competing Against Luck Spanish Editi

Competir Contra la Suerte  Competing Against Luck   Spanish Editi PDF
Author: Clayton Christensen
Publisher: HarperCollins
ISBN: 9786075620411
Size: 60.50 MB
Format: PDF, ePub
Category : Business & Economics
Languages : es
Pages : 320
View: 2551

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¿Las empresas saben cómo crecer? ¿Cómo pueden crear productos que están seguros de que los clientes quieren comprar? ¿Puede la innovación ser más que un juego de éxito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una generación, Christensen revolucionó los negocios con su innovadora teoría de la innovación disruptiva. Ahora, él va más allá, ofreciendo nuevas y poderosas ideas. Después de años de investigación, Christensen ha llegado a una conclusión crítica: Los clientes no compran productos o servicios; ellos los "contratan" para hacer un trabajo. Comprender qué hace que los clientes "contraten" un producto o servicio, hará que cualquier empresa puede mejorar su historial de innovación, creando productos que los clientes no solo quieran contratar, sino que pagarán precios más altos para llevarlos a sus vidas; por ejemplo: Amazon, Intuit, Uber, Airbnb y Chobani, por nombrar solo algunos. Pero este libro no se trata de celebrar estos éxitos, se trata de predecir nuevos. Este libro establece cuidadosamente el marco provocativo de Christensen, que proporciona una explicación completa de la teoría y por qué es predictivo, cómo usarlo en el mundo real y, lo más importante, cómo no desperdiciar la información que proporciona.

R Sum Competing Against Luck De James Allworth

R  sum     Competing Against Luck de James Allworth PDF
Author: Clothilde Rouze
Publisher: Createspace Independent Publishing Platform
ISBN: 9781724432247
Size: 10.46 MB
Format: PDF, ePub
Category :
Languages : fr
Pages : 42
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Résumé - Competing Against Luck de James Allworth, Karen Dillon, Clayton M. Christensen Toute entreprise doit ètre structurée autour de la satisfaction du consommateur. Innover et satisfaire la clientèle est la préoccupation première des entreprises. Malgré des outils très performants et des données de plus en plus abondantes, les résultats obtenus sont rarement à la hauteur de leurs attentes. Les équipes internes ont trop souvent l'impression d'explorer au hasard et se fient à la chance pour découvrir la prochaine innovation d'envergure. Afin de devenir plus efficaces, il leur faut avant tout mieux comprendre le besoin du client pour structurer leur processus de travail autour de ses besoins spécifiques.

The E Myth Revisited Limadha Tafshal Mu Dham Al Sharikat Al Saghira

The E Myth Revisited  Limadha tafshal mu   dham al sharikat al saghira   PDF
Author: Michael E. Gerber
Publisher: Bloomsbury Qatar Foundation Publishing
ISBN: 9789992194911
Size: 76.19 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 268
View: 7053

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In this long-running business best-seller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

In The Year 2889

In the Year 2889 PDF
Author: Jules Verne
Publisher:
ISBN: 9781532926198
Size: 37.59 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 24
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Worktowners At Blackpool

Worktowners at Blackpool PDF
Author: Gary Cross
Publisher: Routledge
ISBN: 1134953445
Size: 71.84 MB
Format: PDF, ePub, Docs
Category : History
Languages : en
Pages : 256
View: 3812

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Gary Cross publishes the findings of this largely forgotten study by the Mass-Observers who followed the annual pilgrimage of labourers to Blackpool, hoping to discover what attracted workers to this centre of Victorian culture.

Thirty Essentials Strategy

Thirty Essentials  Strategy PDF
Author: Andrew Laurie
Publisher: Simon and Schuster
ISBN: 1925384497
Size: 43.93 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 300
View: 1970

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What makes Apple so valuable as a company? Why is Tesla worth so much? How did Dyson come up with such a great vacuum cleaner? The answer is, at the heart of these companies’ greatness (and, importantly, their enterprise value), is a very strong core asset – an element of strategy that any business, large or small, can create. Using a simple and effective thirty-step process, Thirty Essentials: Strategy will help you define and design the most valuable core asset possible to dramatically increase the value of your business. This successful framework is based on the extensive experience of Andrew Laurie, a top business coach and former-CEO of a multi-billion-dollar company. It is based on the same principles he implemented to grow that company from sales of $50 million to $2 billion in under two years. Where many existing books on strategy tend to be theoretical and complicated, Thirty Essentials: Strategy presents a straightforward process to define a great core asset that can be implemented by everyone from small business owners to senior executives at large corporations.