Competing Against Luck

Competing Against Luck PDF
Author: Clayton M. Christensen
Publisher: HarperCollins
ISBN: 0062435639
Size: 12.24 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 288
View: 4632

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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

Summary Analysis And Review Of Clayton M Christensen S And Et Al Competing Against Luck By Instaread

Summary  Analysis and Review of Clayton M  Christensen s and et al Competing Against Luck by Instaread PDF
Author: Instaread
Publisher: Instaread
ISBN: 1683785533
Size: 28.10 MB
Format: PDF, ePub, Mobi
Category : Study Aids
Languages : en
Pages : 39
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Summary, Analysis & Review of Clayton M. Christensen’s, Karen Dillon’s, Taddy Hall’s, & David S. Duncan’s Competing Against Luck by Instaread Preview: Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market. Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler’s chance at attracting customer interest. Even the most high-concept, data-driven products can ultimately fail once they’re turned over to the marketplace. Businesses need not churn out innovations and simply hope for the best. Instead, employing the Jobs Theory can remove the risk involved in creating something new and give innovators a chance at success that does not rely on luck alone. The Jobs Theory maintains that successful products must answer an unsatisfied customer need and the producer must understand why the customer has this need. These needs are considered jobs, and each… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Clayton M. Christensen’s, Karen Dillon’s, Taddy Hall’s, & David S. Duncan’s Competing Against Luck by Instaread · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Competir Contra La Suerte Competing Against Luck Spanish Editi

Competir Contra la Suerte  Competing Against Luck   Spanish Editi PDF
Author: Clayton Christensen
Publisher: HarperCollins
ISBN: 9786075620411
Size: 40.47 MB
Format: PDF, ePub
Category : Business & Economics
Languages : es
Pages : 320
View: 6736

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¿Las empresas saben cómo crecer? ¿Cómo pueden crear productos que están seguros de que los clientes quieren comprar? ¿Puede la innovación ser más que un juego de éxito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una generación, Christensen revolucionó los negocios con su innovadora teoría de la innovación disruptiva. Ahora, él va más allá, ofreciendo nuevas y poderosas ideas. Después de años de investigación, Christensen ha llegado a una conclusión crítica: Los clientes no compran productos o servicios; ellos los "contratan" para hacer un trabajo. Comprender qué hace que los clientes "contraten" un producto o servicio, hará que cualquier empresa puede mejorar su historial de innovación, creando productos que los clientes no solo quieran contratar, sino que pagarán precios más altos para llevarlos a sus vidas; por ejemplo: Amazon, Intuit, Uber, Airbnb y Chobani, por nombrar solo algunos. Pero este libro no se trata de celebrar estos éxitos, se trata de predecir nuevos. Este libro establece cuidadosamente el marco provocativo de Christensen, que proporciona una explicación completa de la teoría y por qué es predictivo, cómo usarlo en el mundo real y, lo más importante, cómo no desperdiciar la información que proporciona.

R Sum Competing Against Luck De James Allworth

R  sum     Competing Against Luck de James Allworth PDF
Author: Clothilde Rouze
Publisher: Createspace Independent Publishing Platform
ISBN: 9781724432247
Size: 19.18 MB
Format: PDF, ePub, Mobi
Category :
Languages : fr
Pages : 42
View: 499

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Résumé - Competing Against Luck de James Allworth, Karen Dillon, Clayton M. Christensen Toute entreprise doit ètre structurée autour de la satisfaction du consommateur. Innover et satisfaire la clientèle est la préoccupation première des entreprises. Malgré des outils très performants et des données de plus en plus abondantes, les résultats obtenus sont rarement à la hauteur de leurs attentes. Les équipes internes ont trop souvent l'impression d'explorer au hasard et se fient à la chance pour découvrir la prochaine innovation d'envergure. Afin de devenir plus efficaces, il leur faut avant tout mieux comprendre le besoin du client pour structurer leur processus de travail autour de ses besoins spécifiques.

                                             PDF
Author: Robert B. Cialdini
Publisher: العبيكان للنشر
ISBN: 9960547469
Size: 73.73 MB
Format: PDF
Category : Business & Economics
Languages : ar
Pages : 348
View: 388

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التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

                                                                     PDF
Author: رجائي سميح العصار
Publisher: العبيكان للنشر
ISBN: 6035033083
Size: 11.73 MB
Format: PDF, ePub
Category : Education
Languages : ar
Pages : 290
View: 7167

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هذا الكتاب يمكن استخدامه مادة تدريبية للمسابقات ومرجعآ عامآ لهواة القراءة والاطلاع لمن لديهم خلفية في الرياضيات. في جزئه الأول، نقدم مراجعة لما درسه الطالب في المدرسة الثانوية من نظريات وقوانين في فروع الرياضيات الرئيسة، تؤهله لحل المسائل الواردة في الجزء الثاني والمشاركة في مسابقات الرياضيات المحلية، وتعطيه فكرة أفضل عن مسابقات الرياضيات الدولية. أما في جزئه الثاني فيحتوي على مئة وعشرين مسأله محلولة تم اختيارها بعناية من مسابقات عالمية مرموقة ومراجع متخصصة، روعي فيها مستوى الطلاب في المدارس الثانوية. العبيكان للنشر

Military Review

Military Review PDF
Author:
Publisher:
ISBN:
Size: 11.86 MB
Format: PDF, Kindle
Category : Military art and science
Languages : en
Pages :
View: 409

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Strategy In 3d

Strategy In 3D PDF
Author: Greg Fisher
Publisher: Oxford University Press, USA
ISBN: 0190081473
Size: 48.75 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 240
View: 3880

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"This book provides a tools-based approach to strategic management. The central framework rests on three pillars that constitute the essence of strategy, namely: to diagnose, to decide, and to deliver. Within this framework a suite of strategic management tools is offered, which include both the classics and the more nascent frameworks used to strategize. The first part of the book offers a brief introduction to the essentials of strategic management, and unpacks the "3D" framework of strategy. The second part of the book revolves around explaining the purpose, underlying theory, core idea, depiction, process, value created, risks and limitations of each tool. Concrete hands-on advice is emphasized. The book also offers case illustrations here that offer concrete examples of how the tools can be applied. The concluding chapter summarizes the key insights on a high level and offers concluding thoughts on how the tools can be combined"--