Customer Visits Building A Better Market Focus

Customer Visits  Building a Better Market Focus PDF
Author: Edward F. McQuarrie
Publisher: Routledge
ISBN: 1317473485
Size: 46.94 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 256
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Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

The Market Research Toolbox

The Market Research Toolbox PDF
Author: Edward F. McQuarrie
Publisher: SAGE
ISBN: 9781412913195
Size: 29.59 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 205
View: 5165

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If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs.

Customer Visits

Customer Visits PDF
Author: Edward F. McQuarrie
Publisher: SAGE Publications, Incorporated
ISBN:
Size: 71.18 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 173
View: 6303

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Drawing on best practices found at leading technology firms, this book offers a complete guide to all aspects of planning and executing a programme of customer visits, and explains how these can assist new product development and the improvement of customer satisfaction. A wealth of specific advice is offered on topics such as: kinds of objective; how many customers to visit; how to prepare a discussion guide; how to coordinate visits with the sales force; how to build rapport; effective and ineffective questions to ask customers; and traps and pitfalls in the analysis of data from visit programmes.

From Voices To Results Voice Of Customer Questions Tools And Analysis

From Voices to Results   Voice of Customer Questions  Tools and Analysis PDF
Author: Robert Coppenhaver
Publisher: Packt Publishing Ltd
ISBN: 1783001453
Size: 57.65 MB
Format: PDF, Kindle
Category : Computers
Languages : en
Pages : 218
View: 1248

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Make the right decisions about your products and services by listening effectively to the people that matter – your customers Key Features Understand the core components, processes and technologies available for a VOC initiative Structure effective VOC programs and turn VOC into actionable product success A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Book Description Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way – something that is becoming more and more important with the rise of the increasingly connected world. This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded. By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them. What you will learn Learn why customer input is so critical for the product's success Discover the articulated and unarticulated needs of your customers Deploy an effective VoC program in your organization Learn which tools and methods you need to set up a successful VoC program Interview customers – where, how many, and who Create an interview guide and roles in the interview process Translate the customer input into your product specifications Integrate VoC into your marketing campaigns and pricing process Who this book is for The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.

Customer Centric Product Definition

Customer Centric Product Definition PDF
Author: PDC Professional Publishing
Publisher: PDC Professional Publishing
ISBN: 0615382630
Size: 36.87 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages :
View: 7615

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Fms Customer Financial Management Handbook Billing

FMS Customer Financial Management Handbook  Billing  PDF
Author:
Publisher: Government Printing Office
ISBN: 9780160872341
Size: 20.66 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages :
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Provides an explanation of the financial aspects of the U.S. foreign military sales (FMS) program, with emphasis on FMS billing and reporting. Describes how the FMS financial system works and delineates why this financial system is designed to function as it does.

International Credit And Collections

International Credit and Collections PDF
Author: Mary S. Schaeffer
Publisher: John Wiley & Sons
ISBN: 0471406759
Size: 71.29 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 266
View: 5255

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All the information you need to extend your credit lines worldwide! As more and more companies expand globally, their credit managers must learn to understand and implement foreign concepts and practices while navigating different cultures and traditions. But working across borders and time zones has its pitfalls and credit managers must be well informed and up-to-date to avoid expensive mistakes and maintain their credit standards. International Credit and Collections brings together enlightening contributions from international experts to provide complete coverage of important issues and concepts, including: Country risk, credit insurance, and forfaiting Cultural differences and awareness issues: Latin America, the Pacific Rim, and Europe Collections expectations, issues, and practices Government programs Credit reporting practices: credit applications and letters of credit The Internet and new technology Whether you are new to the global marketplace, or need to stay up-to-date on new procedures and standards, International Credit and Collections will help you safely and efficiently take your credit operation global.

Ten Key Customer Insights

Ten Key Customer Insights PDF
Author: Robert Schieffer
Publisher: South-Western Pub
ISBN:
Size: 22.32 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 250
View: 3423

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CUSTOMER INSIGHT will allow business professionals to develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of their target customers. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability. The author has successfully implemented programs to gain customer insight, as Marketing Research Director with the Adolph Coors Company in Golden, Colorado, and as Global Marketing Research Director at Abbott Laboratories in Chicago. The success of Abbott Laboratories has been documented in the best seller "Good to Great: Why Some Companies Make the Leap and Others Don't," by Jim Collins

Management Acc 5e

Management Acc  5E PDF
Author: Khan & Jain
Publisher: Tata McGraw-Hill Education
ISBN: 9780070681965
Size: 50.30 MB
Format: PDF
Category : Managerial accounting
Languages : en
Pages :
View: 2720

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