Evaluating Public Relations

Evaluating Public Relations PDF
Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 0749468904
Size: 14.79 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 208
View: 661

Get Book

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Evaluating Public Relations

Evaluating Public Relations PDF
Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 0749449799
Size: 14.55 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 252
View: 6181

Get Book

Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.

Evaluating Public Relations 3rd Edition

Evaluating Public Relations  3rd Edition PDF
Author: Tom Watson
Publisher:
ISBN:
Size: 16.82 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 256
View: 1913

Get Book

Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

Evaluating Public Communication

Evaluating Public Communication PDF
Author: Jim Macnamara
Publisher: Routledge
ISBN: 1315391961
Size: 13.78 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 392
View: 1439

Get Book

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Evaluating Public Relations

Evaluating Public Relations PDF
Author: Tom Watson
Publisher:
ISBN: 9781598758252
Size: 34.18 MB
Format: PDF, ePub, Docs
Category : Electronic books
Languages : en
Pages : 213
View: 6705

Get Book

1:Principles of Public Relations Practice 2:Evaluation and Communication Psychology 3:Practitioner Culture - Why We Do What We Do 4:Gathering and Interpreting Information 5:Evaluation Structures and Processes 6:Developing a Media Evaluation System 7:Evaluation in Practice: Case Studies 8:Objectives and Objective Setting 9:Future.

Evaluating Public Relations

Evaluating Public Relations PDF
Author: Paul Noble
Publisher:
ISBN: 9780749445850
Size: 39.54 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 225
View: 7244

Get Book

1:Principles of Public Relations Practice 2:Evaluation and Communication Psychology 3:Practitioner Culture - Why We Do What We Do 4:Gathering and Interpreting Information 5:Evaluation Structures and Processes 6:Developing a Media Evaluation System 7:Evaluation in Practice: Case Studies 8:Objectives and Objective Setting 9:Future.

Public Relations Metrics

Public Relations Metrics PDF
Author: Betteke van Ruler
Publisher: Lawrence Erlbaum Assoc Incorporated
ISBN: 0805862722
Size: 80.99 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 328
View: 2819

Get Book

Public Relations Metrics goes beyond the "how to" of public relations research methods to think formally about research itself.

Evaluierungsforschung

Evaluierungsforschung PDF
Author: Carol H. Weiss
Publisher: Springer-Verlag
ISBN: 3322855902
Size: 55.60 MB
Format: PDF, Kindle
Category : Social Science
Languages : de
Pages : 193
View: 4909

Get Book

Evaluierung ist ein vieldeutiges Wort, mit dem die verschiedensten Arten von Beurteilungen gemeint sein kbnnen. Man spricht von der Beurteilung der Berufsaustibung eines Arbeiters, der Beurteilung ei nes Filmdrehbuches, der Beurteilung der Verkaufsmbglichkeiten ei nes neuen Waschmittels. Was aile Verwendungen des Wortes gemein sam haben, ist die Eigenschaft, Werturteile abzugeben. Irgend jemand prtift und wagt ein Phanomen (eine Person, ein Ding, einen Gedan ken) gegen irgendein explizites oder implizites MaB abo In diesem Buch werden wir tiber Evaluierung einer besonderen Art von Phanomen reden: soziale Programme, die entworfen wer den, urn die Lage von Menschen zu verbessern. Die Programme sind unterschiedlich; es kann sich bei ihnen urn Erziehung, soziale Wohl fahrt, Gesundheitswesen, Wohnungswesen, psychische Versehrtheit, Rechtsberatung, Resozialisierung, wirtschaftliche Entwicklung und viele andere Bereiche handeln. Sie kbnnen darauf abzielen, Einstel lungen, Werte, Verhaltensweisen oder das Wissen der Menschen, die Institutionen, mit denen sie zu tun haben. oder die Wohngegend, in der sie leben, zu andern. Ihnen ist das Ziel gemeinsam, das Leben der Menschen, denen sie dienen, be~ser und lebenswerter zu gestal ten. Ferner beschaftigen wir uns mit einer spezifischen Evaluierungs methode - der Evaluierungsforschung. Das Forschungswerkzeug wird dienstbar gemacht, um dem BeurteilungsprozeB eine grbBere Genauigkeit und Objektivitat zu geben. In ihrer Gestalt als Forschung stellt Evaluierung klare und spezifische Erfolgskriterien auf. Sie sam melt systematisch Daten aus einer reprasentativen Stichprobe der in Betracht kommenden Einheiten.