Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780547347660
Size: 12.40 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 384
View: 5088

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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1613081863
Size: 80.79 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 256
View: 6152

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Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.

Author: Michael Larsen
Publisher: Writer's Digest Books
ISBN: 9780898799835
Size: 72.13 MB
Format: PDF, ePub, Mobi
Category : Reference
Languages : en
Pages : 224
View: 2847

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Packed with proven insights and techniques, this practical manual shows writers 100 ways to sell their books, before and after they're published. Learn a wide range of low-cost, effective marketing techniques, including networking, using the media to generate free publicity, using the internet, getting the most from conferences and festivals, and more. Each is presented in a short, easy-to-master format so that readers can target the techniques that are best suited to their needs. Additional information on how the publishing industry works and instructions on how to create a complete plan will help writers gain the insight they need to market their work efficiently and successfully.

Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 161308269X
Size: 39.13 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 304
View: 1218

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Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1613080336
Size: 54.26 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 276
View: 2244

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More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

Author: William Reed
Publisher: Kodansha
ISBN: 9780870407994
Size: 65.92 MB
Format: PDF, ePub, Mobi
Category : Medical
Languages : en
Pages : 340
View: 4536

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Author: Ford Harding
Publisher: Adams Media
ISBN: 9781558504202
Size: 69.19 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 287
View: 4261

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Marketing Tactics: How Professionals Generate Leads -- Sales Tactics: How Professionals Advance and Close a Sale -- From Tactics to Strategy: What Works and What Doesn't.

Author: Conrad Levinson
Publisher: University of Texas Press
ISBN: 9780471345428
Size: 24.16 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 269
View: 1520

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Offers suggestions for keeping the expenses of running a home business under control, and offers money-saving tips on equipment, supplies, and services.

Author: Andrew Goodman
Publisher: McGraw Hill Professional
ISBN: 0072264489
Size: 49.63 MB
Format: PDF
Category : Computers
Languages : en
Pages : 376
View: 1772

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Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

Author: Kevin J. Clancy
Publisher: McGraw Hill Professional
ISBN: 9780070113619
Size: 14.27 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 308
View: 1110

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In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.