Author: Carl McDaniel
Publisher: Wiley Global Education
ISBN: 1118475917
Size: 40.31 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 480
View: 3637

Get Book

In the eighth edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business.Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner’s perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice.

Author: Joseph F. Hair, Jr.
Publisher: McGraw-Hill Education
ISBN: 9781260511857
Size: 79.56 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 448
View: 1123

Get Book

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Author: Jan Wiid
Publisher: Juta and Company Ltd
ISBN: 9780702177446
Size: 17.27 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 272
View: 2118

Get Book

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

Author: Robert D. Reid
Publisher: John Wiley and Sons
ISBN: 0470088583
Size: 55.75 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 672
View: 6706

Get Book

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Author: Dr. P Narayana Reddy
Publisher: Excel Books India
ISBN: 9788174466167
Size: 45.55 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 404
View: 4398

Get Book

This Textbook on Marketing Research presents extensive coverage of the syllabus of many Universities in the country and more specifically Osmania University.

Author: Chernev, Alexander
Publisher: Cerebellum Press
ISBN: 1936572281
Size: 54.93 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 284
View: 7485

Get Book

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Size: 47.38 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 249
View: 4595

Get Book

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.

Author: Dana E. Harrison
Publisher: McGraw-Hill Education
ISBN: 9781264263608
Size: 45.19 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 512
View: 1921

Get Book

The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!

Author: Barry J. Babin
Publisher: Cengage Learning
ISBN: 1305831241
Size: 48.42 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 656
View: 4383

Get Book

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author: William G. Zikmund
Publisher: South Western Educational Publishing
ISBN:
Size: 36.26 MB
Format: PDF, Mobi
Category : Marketing research
Languages : en
Pages : 422
View: 3122

Get Book