Handbook Of Marketing Strategy

Handbook of Marketing Strategy PDF
Author: Venkatesh Shankar
Publisher: Edward Elgar Publishing
ISBN: 1781005222
Size: 16.58 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 528
View: 1249

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

Marketing Strategy

Marketing Strategy PDF
Author: Steven P. Schnaars
Publisher: Simon and Schuster
ISBN: 0684831910
Size: 42.27 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 216
View: 3153

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The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.

Export Marketing Strategy

Export Marketing Strategy PDF
Author: Shaoming Zou
Publisher: Business Expert Press
ISBN: 9781606490099
Size: 75.71 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 150
View: 6192

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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Marketing Strategy And Management

Marketing Strategy and Management PDF
Author: Michael J. Baker
Publisher: Macmillan International Higher Education
ISBN: 1137342137
Size: 72.55 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 560
View: 4384

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

The Marketing Strategy Desktop Guide

The Marketing Strategy Desktop Guide PDF
Author: Norton Paley
Publisher: Thorogood Publishing
ISBN: 1854184903
Size: 65.58 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 252
View: 3558

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A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Marketing Strategy

Marketing Strategy PDF
Author: Paul Fifield
Publisher: Routledge
ISBN: 1136004424
Size: 25.65 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 352
View: 5000

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Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy

Marketing Strategy

Marketing Strategy PDF
Author: O. C. Ferrell
Publisher: Nelson Education
ISBN: 113300895X
Size: 58.42 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 768
View: 7211

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The powerful new MARKETING STRATEGY features its most aggressive case revision program to date. The fifth edition includes six all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant photographs and captions--making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Strategies Tactics And Techniques

Marketing Strategies  Tactics  and Techniques PDF
Author: Stuart Clark Rogers
Publisher: Greenwood Publishing Group
ISBN: 9781567204117
Size: 60.61 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 393
View: 1335

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Presents essential information on marketing strategies, practical tactics, and career-enhancing techniques.

Marketing Strategy

Marketing Strategy PDF
Author: Robert W. Palmatier
Publisher: Macmillan International Higher Education
ISBN: 1137526246
Size: 63.83 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 384
View: 263

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A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.

Marketing Strategy And Management

Marketing Strategy and Management PDF
Author:
Publisher: Macmillan International Higher Education
ISBN: 1349221678
Size: 66.89 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 560
View: 1847

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