Modeling Techniques In Predictive Analytics With Python And R

Modeling Techniques in Predictive Analytics with Python and R PDF
Author: Thomas W. Miller
Publisher: FT Press
ISBN: 013389214X
Size: 69.11 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 448
View: 1417

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Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more

Marketing Data Science

Marketing Data Science PDF
Author: Thomas W. Miller
Publisher: FT Press
ISBN: 0133887340
Size: 13.64 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 225
View: 7526

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Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Web And Network Data Science

Web and Network Data Science PDF
Author: Thomas W. Miller
Publisher: Pearson Education
ISBN: 0133886441
Size: 71.53 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 355
View: 6714

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Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University's prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.

Datenbanksysteme

Datenbanksysteme PDF
Author: Thomas Connolly
Publisher:
ISBN: 9783827320131
Size: 45.19 MB
Format: PDF, ePub, Mobi
Category :
Languages : de
Pages : 1077
View: 4839

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Visualize This

Visualize This  PDF
Author: Nathan Yau
Publisher: John Wiley & Sons
ISBN: 3527760229
Size: 80.31 MB
Format: PDF, ePub, Mobi
Category : Statistics / Graphic methods / Data processing
Languages : de
Pages : 422
View: 6948

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A guide on how to visualise and tell stories with data, providing practical design tips complemented with step-by-step tutorials.

Modeling Techniques In Predictive Analytics

Modeling Techniques in Predictive Analytics PDF
Author: Thomas W. Miller
Publisher: FT Press
ISBN: 0133886190
Size: 74.95 MB
Format: PDF
Category : Computers
Languages : en
Pages : 384
View: 6766

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To succeed with predictive analytics, you must understand it on three levels: Strategy and management Methods and models Technology and code This up-to-the-minute reference thoroughly covers all three categories. Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you’re new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you’re already a modeler, programmer, or manager, it will teach you crucial skills you don’t yet have. Unlike competitive books, this guide illuminates the discipline through realistic vignettes and intuitive data visualizations–not complex math. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. Every chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work–and maximize their value. Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively. All data sets, extensive R code, and additional examples available for download at http://www.ftpress.com/miller If you want to make the most of predictive analytics, data science, and big data, this is the book for you. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. Miller addresses multiple business cases and challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic R programs that deliver actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Throughout, Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. This edition adds five new case studies, updates all code for the newest versions of R, adds more commenting to clarify how the code works, and offers a more detailed and up-to-date primer on data science methods. Gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more

Einf Hrung In Machine Learning Mit Python

Einf  hrung in Machine Learning mit Python PDF
Author: Andreas C. Müller
Publisher: O'Reilly
ISBN: 3960101120
Size: 10.20 MB
Format: PDF, Mobi
Category : Computers
Languages : de
Pages : 378
View: 1285

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Machine Learning ist zu einem wichtigen Bestandteil vieler kommerzieller Anwendungen und Forschungsprojekte geworden, von der medizinischen Diagnostik bis hin zur Suche nach Freunden in sozialen Netzwerken. Um Machine-Learning-Anwendungen zu entwickeln, braucht es keine großen Expertenteams: Wenn Sie Python-Grundkenntnisse mitbringen, zeigt Ihnen dieses Praxisbuch, wie Sie Ihre eigenen Machine-Learning-Lösungen erstellen. Mit Python und der scikit-learn-Bibliothek erarbeiten Sie sich alle Schritte, die für eine erfolgreiche Machine-Learning-Anwendung notwendig sind. Die Autoren Andreas Müller und Sarah Guido konzentrieren sich bei der Verwendung von Machine-Learning-Algorithmen auf die praktischen Aspekte statt auf die Mathematik dahinter. Wenn Sie zusätzlich mit den Bibliotheken NumPy und matplotlib vertraut sind, hilft Ihnen dies, noch mehr aus diesem Tutorial herauszuholen. Das Buch zeigt Ihnen: - grundlegende Konzepte und Anwendungen von Machine Learning - Vor- und Nachteile weit verbreiteter maschineller Lernalgorithmen - wie sich die von Machine Learning verarbeiteten Daten repräsentieren lassen und auf welche Aspekte der Daten Sie sich konzentrieren sollten - fortgeschrittene Methoden zur Auswertung von Modellen und zum Optimieren von Parametern - das Konzept von Pipelines, mit denen Modelle verkettet und Arbeitsabläufe gekapselt werden - Arbeitsmethoden für Textdaten, insbesondere textspezifische Verarbeitungstechniken - Möglichkeiten zur Verbesserung Ihrer Fähigkeiten in den Bereichen Machine Learning und Data Science Dieses Buch ist eine fantastische, super praktische Informationsquelle für jeden, der mit Machine Learning in Python starten möchte – ich wünschte nur, es hätte schon existiert, als ich mit scikit-learn anfing! Hanna Wallach, Senior Researcher, Microsoft Research

Sports Analytics And Data Science

Sports Analytics and Data Science PDF
Author: Thomas W. Miller
Publisher: FT Press
ISBN: 0133887413
Size: 17.79 MB
Format: PDF, Mobi
Category : Computers
Languages : en
Pages : 225
View: 2508

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.

Big Data Work

big data   work PDF
Author: Thomas H. Davenport
Publisher: Vahlen
ISBN: 3800648156
Size: 50.65 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : de
Pages : 214
View: 566

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Big Data in Unternehmen. Dieses neue Buch gibt Managern ein umfassendes Verständnis dafür, welche Bedeutung Big Data für Unternehmen zukünftig haben wird und wie Big Data tatsächlich genutzt werden kann. Am Ende jedes Kapitels aktivieren Fragen, selbst nach Lösungen für eine erfolgreiche Implementierung und Nutzung von Big Data im eigenen Unternehmen zu suchen. Die Schwerpunkte - Warum Big Data für Sie und Ihr Unternehmen wichtig ist - Wie Big Data Ihre Arbeit, Ihr Unternehmen und Ihre Branche verändern - - wird - Entwicklung einer Big Data-Strategie - Der menschliche Aspekt von Big Data - Technologien für Big Data - Wie Sie erfolgreich mit Big Data arbeiten - Was Sie von Start-ups und Online-Unternehmen lernen können - Was Sie von großen Unternehmen lernen können: Big Data und Analytics 3.0 Der Experte Thomas H. Davenport ist Professor für Informationstechnologie und -management am Babson College und Forschungswissenschaftler am MIT Center for Digital Business. Zudem ist er Mitbegründer und Forschungsdirektor am International Institute for Analytics und Senior Berater von Deloitte Analytics.