Sport And Corporate Nationalisms

Sport and Corporate Nationalisms PDF
Author: Michael L. Silk
Publisher: Berg Publishers
ISBN: 9781859737996
Size: 19.12 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 292
View: 5842

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The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the evolution of marketing strategies in the world of sport.

Globalization Sport And Corporate Nationalism

Globalization  Sport and Corporate Nationalism PDF
Author: Jay Scherer
Publisher: Peter Lang
ISBN: 9783039111145
Size: 76.56 MB
Format: PDF
Category : Sports & Recreation
Languages : en
Pages : 272
View: 1873

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Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

Sport Nationalism And Globalization

Sport  Nationalism  and Globalization PDF
Author: Alan Bairner
Publisher: SUNY Press
ISBN: 9780791449110
Size: 72.89 MB
Format: PDF, ePub
Category : Sports & Recreation
Languages : en
Pages : 207
View: 6987

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Explores the relationship between sport and national identities within the context of globalization in the modern era.

Sport And Citizenship

Sport and Citizenship PDF
Author: Matthew Guschwan
Publisher: Routledge
ISBN: 1317482999
Size: 48.96 MB
Format: PDF, ePub
Category : Sports & Recreation
Languages : en
Pages : 160
View: 3701

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Citizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts. This bookw as published as a special issue of Sport in Society.

Nations And Nationalism

Nations and nationalism PDF
Author: Guntram H. Herb
Publisher:
ISBN: 9781851099078
Size: 14.73 MB
Format: PDF, ePub, Mobi
Category : History, Modern - 18th century
Languages : en
Pages : 514
View: 2654

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Youth Culture And Sport

Youth Culture and Sport PDF
Author: Michael D. Giardina
Publisher:
ISBN:
Size: 56.13 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 212
View: 1199

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P EM Youth Culture and Sport /EM critically interrogates and challenges contemporary articulations of race, class, gender, and sexual relations circulating throughout popular iterations of youth sporting culture in late-capitalism. Written against the backdrop of important changes in social, cultural, political, and economic dynamics taking place in corporate culture?'s war on kids, this exciting new volume marks the first anthology to critically examine the intersection of youth culture and sport in an age of global uncertainty. Bringing together leading scholars from cultural studies, gender studies, sociology, sport studies, and related fields, chapters range in scope from 'action' sport subcultures and community redevelopment programs to the cultural politics of white masculinity and Nike advertising. It is a must read for anyone interested in gaining a better understanding of the role sport plays in the construction of experiences, identities, practices, and social differences of contemporary youth culture. /P

Sports In Society Issues And Controversies

Sports in Society   Issues and Controversies PDF
Author: Coakley, Jay J
Publisher: McGraw-Hill Ryerson
ISBN: 9780070914766
Size: 21.55 MB
Format: PDF, Mobi
Category : Sports & Recreation
Languages : en
Pages : 576
View: 1369

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A new, Canadian edition of a market-leading text!Sports in Society: Issues and Controversies, First Canadian Editionis the definitive text for the sociology of sport course. The text’s global, issues-oriented approach to the study of sports in Canadian society promotes discussion of current sports-related controversies and helps students to develop critical thinking skills.