The Fundamentals Of Creative Design

The Fundamentals of Creative Design PDF
Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 9782884790239
Size: 25.75 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 176
View: 3186

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More than 200 color photos, plus 50 black and white illustrations, provide an illuminating and highly visual introduction to the key elements of graphic design and their history. Each subject matter, or "fundamental," uses detailed diagrammatic explanations to help students understand the basics: for typography, there's information on alignment, leading, kerning, formatting, and up-to-date tools. Formats and printing, layout, image and color usage, and more all receive the same in-depth treatment, always with an emphasis on real life application and possibilities. Every aspect of the modern graphic designer's repertoire is covered, and important theoretic concepts receive simple, comprehensible discussions. With examples and commentary by contemporary professionals, this guide offers unique insight into the working process of innovative, imaginative designers.

The Fundamentals Of Graphic Design

The Fundamentals of Graphic Design PDF
Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373825
Size: 21.22 MB
Format: PDF, ePub, Docs
Category : Design
Languages : un
Pages : 192
View: 6999

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Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design.

Art Inc

Art  Inc  PDF
Author: Lisa Congdon
Publisher: Chronicle Books
ISBN: 1452135843
Size: 68.58 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 184
View: 3939

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You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools—and the confidence—to turn your passion into a profitable business. LEARN HOW TO: • Set actionable goals • Diversify your income • Manage your bookkeeping • Copyright your work • Promote with social media • Build a standout website • Exhibit with galleries • Sell and price your work • License your art • Acquire an agent • And much more

The Elements Of Graphic Design

The Elements of Graphic Design PDF
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1581157800
Size: 63.35 MB
Format: PDF
Category : Design
Languages : en
Pages : 224
View: 7557

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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Typography

Typography PDF
Author: Paul Harris
Publisher: Bloomsbury Publishing
ISBN: 1474225284
Size: 20.23 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 200
View: 7561

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-Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design---

The Fundamentals Of Printed Textile Design

The Fundamentals of Printed Textile Design PDF
Author: Alex Russell
Publisher: A&C Black
ISBN: 2940411476
Size: 45.73 MB
Format: PDF, ePub, Mobi
Category : Design
Languages : en
Pages : 208
View: 196

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This book provides an introduction to the creative skills, knowledge and processes required in order to produce a professional, creative and commercially aware portfolio of printed textiles.

The Fundamentals Of Product Design

The Fundamentals of Product Design PDF
Author: Richard Morris
Publisher: AVA Publishing
ISBN: 2940373175
Size: 76.29 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 184
View: 784

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The Fundamentals of Product Design teaches students the key principles and processes of product design.

Fundamentals Of Computer Graphics Fourth Edition

Fundamentals of Computer Graphics  Fourth Edition PDF
Author: Steve Marschner
Publisher: CRC Press
ISBN: 1498785905
Size: 47.27 MB
Format: PDF, Mobi
Category : Computers
Languages : en
Pages : 734
View: 6418

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Drawing on an impressive roster of experts in the field, Fundamentals of Computer Graphics, Fourth Edition offers an ideal resource for computer course curricula as well as a user-friendly personal or professional reference. Focusing on geometric intuition, the book gives the necessary information for understanding how images get onto the screen by using the complementary approaches of ray tracing and rasterization. It covers topics common to an introductory course, such as sampling theory, texture mapping, spatial data structure, and splines. It also includes a number of contributed chapters from authors known for their expertise and clear way of explaining concepts. Highlights of the Fourth Edition Include: Updated coverage of existing topics Major updates and improvements to several chapters, including texture mapping, graphics hardware, signal processing, and data structures A text now printed entirely in four-color to enhance illustrative figures of concepts The fourth edition of Fundamentals of Computer Graphics continues to provide an outstanding and comprehensive introduction to basic computer graphic technology and theory. It retains an informal and intuitive style while improving precision, consistency, and completeness of material, allowing aspiring and experienced graphics programmers to better understand and apply foundational principles to the development of efficient code in creating film, game, or web designs.

The Language Of Graphic Design

The Language of Graphic Design PDF
Author: Richard Poulin
Publisher: Rockport Pub
ISBN: 1592538258
Size: 18.90 MB
Format: PDF, Kindle
Category : Design
Languages : en
Pages : 288
View: 7043

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'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

The Fundamentals Of Interactive Design

The Fundamentals of Interactive Design PDF
Author: Michael Salmond
Publisher: Bloomsbury Publishing
ISBN: 1472587367
Size: 22.18 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 200
View: 4676

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This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.