The Product Book

The Product Book PDF
Author: Josh Anon
Publisher:
ISBN: 9780998973807
Size: 23.82 MB
Format: PDF, ePub
Category :
Languages : en
Pages : 320
View: 3578

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The Product Book

The Product Book PDF
Author: Carlos González de Villaumbrosia
Publisher:
ISBN: 9780998973845
Size: 38.89 MB
Format: PDF, Docs
Category :
Languages : en
Pages :
View: 1223

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The Product Book

The Product Book PDF
Author: Catherine McDermott
Publisher: Rotovision
ISBN:
Size: 55.44 MB
Format: PDF, Kindle
Category : Design
Languages : en
Pages : 191
View: 7732

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Designers not only predict the future, they create the future. Reflecting important changes created by the digital age, 'The Product Book' makes a seminal statement on product design that will last into the next century. A far-reaching and invaluable insi

Successful Product Management

Successful Product Management PDF
Author: Stephen Morse
Publisher: Kogan Page Publishers
ISBN: 9780749427023
Size: 59.59 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 150
View: 6234

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There are many product managers; often their responsibilities are extensive and expectations of performance overwhelming. In the second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication. Published in association with Marketing magazine, the UK's leading magazine for the marketing and advertising community, this book offers a practical approach to the product management system, covering all aspects of the key tasks, including Product strategy; New product development (NPD); Product marketing; Product; profitabilit; and Branding. The detailed examples and checklists featured in Successful Product Management will assist all product managers, whether they are new to marketing or adapting their existing roles to create new ideas as they strategize, plan and develop products.

The Product Manager S Handbook

The Product Manager s Handbook PDF
Author: Linda Gorchels
Publisher: Ntc Publishing Group
ISBN:
Size: 50.71 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 290
View: 5101

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"The Product Manager's Handbook" is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures. "What is a product manager?" The overall responsibility of a product manager is to integrate the various segments of a business into a strategically focused whole, maximizing the value of a product by coordinating the production of an offering with an understanding of market needs. A product manager must oversee all aspects of a product or service line in order to create and deliver superior customer satisfaction while simultaneously providing long-term value for the company. "The Product Manager's Handbook" covers all of these topics in a convenient, easy-to-follow presentation that includes: Hands-on charts for managing every key step, from concept to completion Practical checklists for evaluating progress at every critical stage Brief profiles in every chapter of specific product management roles, functions, and issues Real-world cases illustrating the challenges of product management in action This thoroughly revised and updated second edition fully integrates the Internet and other digital technologies into the product manager's arsenal of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (includingstrategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and more. The product manager is frequently the source of the entrepreneurial spirit and sense of innovation that drives a successful organization. Learn to make the most of your product management system with this indispensable reference guide.

The Guide To The Product Management And Marketing Body Of Knowledge

The Guide to the Product Management and Marketing Body of Knowledge PDF
Author: Greg Geracie
Publisher: Aipmm
ISBN: 9780984518500
Size: 10.25 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 346
View: 786

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Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

The Phenomenal Product Manager

The Phenomenal Product Manager PDF
Author: Brian Lawley
Publisher: Happy about
ISBN: 9781600051340
Size: 64.11 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 94
View: 3172

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Lawley teaches project managers how to work more effectively with their teams, how to influence, how to get the most important work done in less time, and how to manage and accelerate one's career.

The Product Manager S Survival Guide Second Edition Everything You Need To Know To Succeed As A Product Manager

The Product Manager s Survival Guide  Second Edition  Everything You Need to Know to Succeed as a Product Manager PDF
Author: Steven Haines
Publisher: McGraw Hill Professional
ISBN: 1260135241
Size: 77.45 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 320
View: 812

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Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. The Product Manager’s Survival Guide, Second Edition features brand new material, including: •A product management acumen assessment•Action planning ideas at the end of each chapter •Techniques to earn empowerment•Tools to develop product strategies and roadmaps•Methods to deploy and release products•Metrics to assess product performance Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.